TrueTribe is the new main partner of ZuidasRun
Starting this year, TrueTribe is the new main partner of the ZuidasRun. The HR tech company has committed to the event from 2026 to 2029, taking place on Friday June 12th. With this collaboration, TrueTribe is linking its data-driven vision on employee wellbeing to one of the largest business runs in the Netherlands. With the partnership for the coming years, TrueTribe is also underlining its ambition to structurally embed vitality and sustainable employability within the business community.
TrueTribe helps organisations prevent absenteeism and staff turnover by taking an integrated approach to wellbeing, health and development. A data driven platform gives employers in-depth insight into the factors that influence wellbeing and employability, while employees gain quick and easy access to appropriate support. Prevention, early detection and targeted interventions are at the heart of this approach.
Michelle Geldhof, Commercial Director of House of Sports: "In recent years, the ZuidasRun has grown into one of the largest B2B running events in the Netherlands, with a strong focus on business, vitality and connection. We are proud to have TrueTribe as the main partner of the ZuidasRun for the next four years. Together with TrueTribe and our official partners, we want to further grow the event as the platform where sports and business objectives come together."
Creating awareness around sustainable employability
As the main sponsor, TrueTribe wants to create awareness around sustainable employability and connect employers and professionals in a community where performance and well-being reinforce each other. The running event symbolises physical exercise, but also mental resilience, mutual connection and shared responsibility; themes that are becoming increasingly urgent within organisations.
According to Mayke Nagtegaal, CEO of TrueTribe, the partnership with the ZuidasRun is a logical step: "In many organisations, well-being is addressed in a fragmented manner, even though it has a significant impact on absenteeism and employability. With TrueTribe, we bring together data, prevention and targeted interventions, enabling organisations to take action earlier and prevent absenteeism. With the TrueTribe ZuidasRun 2026, we invite companies and their employees to experience together that vitality is not a side issue, but a fundamental condition for organisations to operate and grow successfully.”
Tickets for TrueTribe ZuidasRun
Tickets for the TrueTribe ZuidasRun are now available via the website.